Altair Building Ltd
Our team was commissioned to develop a comprehensive digital presence for Altair Building LTD, a distinguished construction company specialising in high-quality residential construction, renovations, and property transformations. The client required a professional website that would effectively showcase their diverse range of construction services while communicating their commitment to quality craftsmanship and customer satisfaction
Design Approach
Sophisticated Visual Identity
The website design reflects Altair's commitment to quality and craftsmanship through a refined aesthetic that balances modern elegance with approachable warmth. We employed a clean, sophisticated design with a carefully curated colour palette that conveys professionalism while still feeling inviting—essential for a company that works directly with homeowners on their most valuable assets.
Project-Focused Structure
Given the visual nature of construction and renovation work, we developed a project-centric information architecture that places Altair's craftsmanship at the forefront. The structure includes:
- Service-specific sections highlighting key offerings (Extensions & New Builds, Loft Conversions, Design & Finishing, etc.)
- Visual galleries showcasing completed projects categorised by service type
- Before-and-after comparisons demonstrating Altair's transformative capabilities
- Detailed service descriptions that educate potential clients on process and possibilities
This approach ensures visitors can easily visualise the potential transformation of their own properties through Altair's services.
Trust-Building Content Strategy
For a construction company where significant financial and emotional investment is involved, establishing trust was paramount. We implemented a comprehensive trust-building content strategy that includes:
- Clear articulation of Altair's approach and quality standards
- Transparent explanation of project processes from initial consultation to completion
- Emphasis on the company's commitment to craftsmanship and attention to detail
- Showcase of client testimonials highlighting reliability, quality, and customer satisfaction
Each content element was carefully crafted to reassure potential clients that their homes would be in capable, trustworthy hands with Altair Building LTD.
Service Showcase Design
We created a visually compelling service showcase that highlights the eight core service areas of Altair Building LTD:
- Extension & New Build
- Loft Conversion
- Design & Finishing
- Kitchens
- Bathrooms
- Construction & Roofing
- Patio & Fencing
- Heating & Plumbing
Each service section features curated imagery, concise descriptions, and clear calls-to-action, guiding potential clients toward inquiring about specific services that meet their needs.
Client Background
Altair Building LTD is a premier construction company that offers a comprehensive suite of building services, including extensions, new builds, loft conversions, kitchen and bathroom installations, and specialised construction and roofing solutions. With a focus on creating beautiful and functional spaces that reflect each client’s unique style, Altair has established itself as a trusted partner for homeowners seeking to transform their living spaces.
Their philosophy centres on the belief that “a home is not just a place; it’s where memories are created,” emphasising their commitment to crafting spaces that enhance their clients’ lifestyles through high-quality workmanship and attention to detail.
Results & Outcomes
The completed website has successfully positioned Altair Building LTD as a premium provider in the residential construction and renovation market:
- Increased quality inquiries through more effective service communication
- Improved client education resulting in more qualified project consultations
- Enhanced brand perception as a sophisticated, trustworthy construction partner
- Expanded geographic reach beyond traditional word-of-mouth referral areas
- Streamlined initial client consultations through better-informed potential clients
Additional Features
To enhance the customer experience and drive conversions, we implemented several value-added features:
Technical Challenges & Solutions
Visual Storytelling Implementation
Challenge: Effectively communicating the quality and craftsmanship of Altair's work through digital means when construction is fundamentally a physical, tangible service.
Solution: We developed an advanced visual storytelling system that incorporates high-quality photography, interactive before-and-after sliders, 360° room views, and project progression timelines. These elements allow visitors to appreciate the transformation process and quality of finishes that define Altair's work.
Streamlined Inquiry Process
Challenge: Creating an inquiry system that collects sufficient project information without overwhelming potential clients at the initial contact stage.
Solution: We implemented a progressive inquiry form that adapts based on the selected service, requesting only relevant information for each project type. The system balances the need to qualify leads with providing a frictionless experience for potential clients, culminating in the prominent "Get In Touch Today To Get A Free Project Quote" call-to-action.
Mobile-Optimised Construction Portfolio
Challenge: Presenting Altair's extensive project portfolio effectively on mobile devices without compromising image quality or user experience.
Solution: We engineered a responsive portfolio gallery with adaptive loading techniques that prioritise image quality while maintaining performance. The mobile interface incorporates swipe navigation, pinch-to-zoom functionality, and orientation-aware layouts to showcase construction details effectively regardless of device.
Technical Specifications
- Responsive design optimised for all devices with special attention to portfolio presentation
- Interactive elements including service selector and project galleries
- Integrated contact system with service-specific inquiry routing
- Location-based project showcase
- Client testimonial carousel with project category filtering
- Structured data implementation for enhanced search visibility
- Fast-loading image gallery with progressive enhancement
Interested in a Similar Project?
Whether you need an e-commerce platform, a corporate site, or a custom web application, we’d be delighted to discuss how we can help you achieve your digital objectives
Contact us today to discuss your project requirements and explore how we can create a digital solution that showcases your products or services as effectively as we did here.
