Privacy Policy

How Morphuse Digital handles your personal data.

This Privacy Policy explains what information we collect, why we collect it, how we use it, how long we keep it and what rights you have over your personal data.

1. Who we are

Morphuse Digital provides ecommerce, website development, SEO, paid advertising, automation and digital systems services for businesses. This Privacy Policy applies when you use our website, contact us, request a quote, submit a collaboration enquiry, become a client or communicate with us about our services.

For the purposes of UK data protection law, Morphuse Digital is the data controller for personal data collected through this website and through direct business communication, unless stated otherwise.

2. What personal data we collect

The personal data we collect depends on how you interact with us. This may include:

  • Your name, email address, phone number and company or brand name.
  • Your website URL, business details, project requirements and quote form answers.
  • Messages sent through contact forms, quote forms, collaboration forms, email, WhatsApp or social media.
  • Information needed to prepare proposals, contracts, invoices, project plans, audits or support responses.
  • Technical information such as IP address, browser type, device type, pages visited, referral source and interaction data.
  • Marketing preferences, consent choices and communication history.
  • Payment or billing-related information where required for invoices, accounting and business records.

We do not intentionally collect sensitive personal data through this website. Please do not send unnecessary sensitive information through forms unless it is genuinely required for the service you are requesting.

3. How we use your personal data

We use personal data for legitimate business purposes connected with enquiries, project delivery, communication and service improvement. This may include:

  • Responding to enquiries and quote requests.
  • Reviewing your website, store, project brief or business requirements.
  • Preparing audits, proposals, recommendations, statements of work and agreements.
  • Managing client onboarding, project delivery, support and follow-up communication.
  • Providing ecommerce, website, SEO, advertising, automation, CRM and digital support services.
  • Managing invoices, payments, accounting records and legal obligations.
  • Improving our website, content, services, user experience and internal processes.
  • Sending relevant updates where you have requested them or where there is a valid business relationship.
  • Protecting our website, business, clients and systems from misuse, spam, fraud or security threats.

4. Lawful basis for processing

Under UK data protection law, we rely on different lawful bases depending on the situation:

  • Contract: when we need to process your data to provide services, prepare a proposal, manage a project or fulfil an agreement.
  • Legitimate interests: when we respond to business enquiries, improve our services, manage client relationships, prevent misuse or communicate with relevant business contacts.
  • Consent: where you have opted in to receive marketing communication or accepted optional cookies.
  • Legal obligation: where we need to keep records for tax, accounting, legal or regulatory reasons.

5. Contact forms, quote forms, CRM and email

When you submit a form on our website, the details you provide may be sent to us by email and may also be stored in tools used for customer relationship management, workflow automation, forms, website management or project delivery.

We may use your enquiry details to contact you about your request, ask follow-up questions, prepare recommendations or provide a quote. If you become a client, your details may also be used for onboarding, project management, contracts, support and invoicing.

We may also communicate with you by email, phone, WhatsApp, online meeting tools or other channels where appropriate.

6. Analytics, tracking and cookies

We may use cookies, analytics tools, pixels and similar technologies to understand how visitors use our website, measure performance, improve content and track enquiries or conversions.

These tools may collect technical and usage data such as pages visited, time on site, device type, browser type, approximate location, referral source and user interactions.

Where required, non-essential cookies and marketing tracking should only be used with your consent. You can manage cookie preferences through the website’s cookie banner or your browser settings.

For more detail, please read our Cookies Policy.

7. Third-party providers

To operate our business and deliver services, we may use trusted third-party providers. These may include providers for:

  • Website hosting, backups and security.
  • Contact forms, quote forms and website functionality.
  • Email, CRM, automation and workflow management.
  • Analytics, advertising platforms and conversion tracking.
  • Payment processing, invoicing and accounting.
  • Project management, file storage, communication and online meetings.
  • Client website platforms such as Shopify, WooCommerce, WordPress or related tools where needed for project delivery.

These providers only receive the information needed for the relevant purpose. They are responsible for handling data under their own privacy, security and processing terms.

8. International data transfers

Some of the tools and providers we use may process or store data outside the United Kingdom. Where this happens, we expect providers to use appropriate safeguards such as recognised transfer mechanisms, contractual protections or equivalent security measures.

9. How long we keep data

We keep personal data only for as long as necessary for the purpose it was collected, including for enquiries, client communication, project delivery, support, legal records, accounting and legitimate business needs.

As a general guide:

  • General enquiries may be kept for a reasonable period so we can manage follow-ups and business records.
  • Client project records may be kept for as long as needed to provide support, maintain project history and protect legitimate business interests.
  • Financial and invoice records may be kept for the period required by tax and accounting rules.
  • Marketing consent records may be kept until you unsubscribe or withdraw consent.

When data is no longer needed, we will delete it, anonymise it or securely archive it where appropriate.

10. Your data rights

Depending on the situation and applicable law, you may have the right to:

  • Request access to the personal data we hold about you.
  • Ask us to correct inaccurate or incomplete information.
  • Request deletion of your personal data where applicable.
  • Object to certain types of processing.
  • Ask us to restrict how your data is used.
  • Withdraw consent where processing is based on consent.
  • Request a copy of your data in a portable format where applicable.

To make a request, email contact@morphuse.com. We may need to verify your identity before actioning certain requests.

11. Marketing communication

We may send marketing emails, updates or service information where you have opted in, requested information or where there is a relevant business relationship and we are legally allowed to do so.

You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting us directly.

12. How we protect your data

We take reasonable steps to protect personal data from unauthorised access, loss, misuse or disclosure. This includes using reputable service providers, access controls, secure platforms and sensible internal processes.

No website, platform or email system can be guaranteed to be completely secure. Because apparently the internet was built by geniuses and then handed to chaos goblins. We still take data protection seriously and aim to use appropriate safeguards wherever possible.

13. Links to other websites

Our website may include links to third-party websites, platforms or client projects. We are not responsible for the privacy practices, content or security of external websites. You should read their privacy policies before submitting personal data to them.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our services, website, tools, legal requirements or business operations. The latest version will be published on this page with the updated date.

15. Contact us

If you have questions about this Privacy Policy or how your personal data is handled, contact Morphuse Digital using the details below:

Email: contact@morphuse.com
Phone: +44 7407 154268
Website: www.morphuse.com

This policy is written to be clear and practical, but it should still be reviewed against your exact business setup, tools and legal obligations. Because yes, legal pages are boring, but getting them wrong is even more boring and significantly more expensive.