C-Training
Our team was commissioned to develop a comprehensive e-commerce and educational platform for C-Training, a leading beauty and aesthetics training provider in the UK. The client required a sophisticated website that would showcase their diverse range of industry-recognised courses while facilitating student enrolment and providing a professional representation of their beauty education services.
Design Approach
Sophisticated Educational Branding
We developed a design aesthetic that balances professionalism with the artistic elements inherent to the beauty industry. The visual identity features a clean, elegant design with strategic use of white space and typography that communicates both academic credibility and creative expertise—essential qualities for an educational institution in the aesthetics field.
Course-Centric Architecture
The website structure was meticulously crafted to highlight C-Training's comprehensive course offerings. We created an intuitive navigation system that allows prospective students to explore courses based on:
- Location (Leeds and London campuses)
- Qualification level (from introductory to advanced certifications)
- Specialisation area (aesthetics, micropigmentation, laser treatments, etc.)
- Accreditation body (VTCT, ITEC, Focus Awards)
This multi-faceted approach ensures prospective students can quickly identify courses that align with their career goals and geographic preferences.
Educational Value Proposition
We developed a compelling content strategy that clearly communicates C-Training's three core educational strengths:
- Hands-On Learning Experience: Emphasising their practical training methodology that ensures students perfect techniques with confidence
- Accredited & Industry-Recognized Certifications: Highlighting the credibility and market value of their VTCT, ITEC, and Focus Awards qualifications
- Cutting-Edge Techniques & Trends: Showcasing how students learn the latest innovations and best practices from expert trainers
This three-pillar approach effectively communicates the comprehensive value of C-Training's educational offering to prospective students.
Instructor Showcase Design
Recognising that educator expertise is crucial in the beauty training sector, we created a dedicated "Our Team" section that profiles C-Training's top-ranked instructors. Each instructor profile highlights:
- Name and professional photograph
- Specialisation areas and expertise
- Primary teaching locations
- Professional credentials and industry experience
This personalised approach builds credibility and helps prospective students connect with the experts who will guide their professional development.
Client Background
C-Training has established itself as a premier beauty and aesthetics training provider, offering industry-recognized certifications and hands-on courses designed to help students master the latest techniques and build successful careers in the beauty industry. Their educational offering spans numerous specialisations including chemical peels, tropocollagen injections, micropigmentation, laser treatments, and advanced aesthetic procedures.
With training centres in Leeds and London, C-Training delivers VTCT, ITEC, and Focus Awards certifications that set their graduates apart as qualified professionals in the beauty and aesthetics industry. Their philosophy centres on empowering students through practical, hands-on learning experiences, cutting-edge techniques, and comprehensive training delivered by expert instructors.
Results & Outcomes
The completed website has successfully positioned C-Training as a premium provider in the beauty and aesthetics education sector:
- Increased course enrolments through the streamlined e-commerce system
- Improved student understanding of certification values and career pathways
- Enhanced brand perception as a sophisticated, credible training provider
- Expanded geographic reach beyond local markets through improved digital presence
- Streamlined administrative processes through integrated course management
Additional Features
To enhance the experience and streamline operations, we incorporated several value-added features:
- Course comparison tool for evaluating different training options
- Certification pathway visualisations showing career progression routes
- Newsletter subscription for industry updates and new course notifications
- Social media integration showcasing student work and training sessions
- Detailed course syllabi and learning outcome descriptions
- Multiple contact options for course enquiries
- Featured course carousel highlighting popular and new training options
Technical Challenges & Solutions
Course Catalogue and E-Commerce Integration
Challenge: Developing an integrated system that showcases course details while enabling seamless online enrolment and payment processing for a diverse range of training programs.
Solution: We implemented a comprehensive course catalogue with integrated e-commerce functionality. Each course listing includes detailed information on curriculum, duration, certification, and career outcomes, while the purchasing system handles course deposits, full payments, and instalment options. The system also manages course date selection, location preferences, and student information collection.
Multi-Location Course Management
Challenge: Creating a course management system that effectively handles training offerings across multiple locations (Leeds and London) with varying schedules, capacities, and instructor assignments.
Solution: We developed a location-aware course management system that organises offerings by venue while maintaining consistent branding and information architecture. The system includes location-specific filtering, campus information, and instructor assignments, all while presenting a unified brand experience across the educational network.
Certificate and Accreditation Visualisation
Challenge: Effectively communicating the value and industry recognition of different certification types (VTCT, ITEC, Focus Awards) to prospective students who may be unfamiliar with beauty industry credentials.
Solution: We created an interactive accreditation guide that explains each certification type, its industry recognition, and career relevance. The system includes visual representations of certificates, accrediting body information, and qualification frameworks, helping prospective students understand the value of each credential in the professional beauty market.
Technical Specifications
- Responsive e-commerce platform optimised for course browsing and enrolment
- Location-aware course filtering system
- Secure payment processing with deposit and instalment options
- Student account creation and management
- Course calendar integration with availability indicators
- Structured data implementation for enhanced course visibility in search
- Interactive instructor profiles with specialisation filtering
Interested in a Similar Project?
Whether you need an e-commerce platform, a corporate site, or a custom web application, we’d be delighted to discuss how we can help you achieve your digital objectives
Contact us today to discuss your project requirements and explore how we can create a digital solution that showcases your products or services as effectively as we did here.
