Pro-Em
We had the opportunity to develop a comprehensive e-commerce platform for PRO-EM UK, a dynamic company specialising in custom sportswear, graphic/logo printing, and embroidery services. The client required a website that would showcase their extensive product range while providing an intuitive design tool for customers to create personalised sports apparel.
Design Approach
Brand-Focused Visual Identity
We developed a clean, sports-oriented design that reflects the dynamic nature of athletic apparel. The website features a modern aesthetic with ample white space that allows the vibrant custom sportswear designs to stand out. The visual language communicates energy and professionalism, essential qualities for a company serving competitive sports teams and fitness enthusiasts,
Custom Design Tool Integration
The centrepiece of the website is an intuitive online design tool that allows customers to personalise sportswear with team colours, logos, player names, and numbers. We engineered this interface to be accessible to users with varying levels of design experience, enabling sports teams and individuals to easily visualise their custom apparel before purchase.
Product Showcase Architecture
We structured the product catalogue to highlight PRO-EM's extensive sportswear categories while showcasing the customisation possibilities. The architecture includes:
- Sport-specific sections (football, handball, running, etc.)
- Garment type categories (t-shirts, shorts, hoodies, polo shirts, vests)
- Team package bundles for complete kit solutions
- Gallery of previous custom designs to inspire customers
This multi-faceted organisation ensures visitors can easily navigate to relevant products whether they're shopping by sport, garment type, or seeking inspiration.
Customer Journey Optimisation
We designed a streamlined customer journey based on PRO-EM's three-step process:
- Select items from the catalogue
- Place the order and receive expert printing services
- Send logos and designs using the email address
Each step was optimised to reduce friction, with clear guidance and support options throughout the process to ensure even first-time customers could confidently create personalised sportswear
Client Background
PRO-EM UK is a specialised sportswear company offering personalised apparel solutions for teams, clubs, and individuals. Their core business focuses on custom-designed sport tops, shorts, hoodies, and other athletic wear, with services including high-quality printing and embroidery that ensures vibrant, long-lasting designs. With a commitment to premium quality fabrics and endless customisation options, PRO-EM has established itself as a trusted partner for sports organisations and individual athletes seeking bespoke sportswear solutions
Results & Outcomes
The completed e-commerce platform has successfully positioned PRO-EM as a leading provider in the custom sportswear market with notable improvements:
- Significant increase in online design submissions and conversions
- Expansion of customer base to include individual consumers alongside team orders
- Reduction in design revision cycles through improved visualisation
- Enhanced production efficiency with standardised design submissions
- Positive customer feedback on the intuitive design experience
- Increased average order value through suggested complementary products
Additional Features
To enhance the customer experience and drive conversions, we implemented several value-added features:
Technical Challenges & Solutions
Interactive Design Tool Implementation
Challenge: Creating an intuitive yet powerful design tool that allows customers to visualise customisation options on various sportswear items while generating production-ready design files.
Solution: We developed a custom WebGL-based design interface that provides real-time visualization of design changes. The tool includes features such as:
- Dynamic colour selection with accurate garment preview
- Logo upload and positioning tools with size constraints
- Text customisation with sports-oriented fonts
- Template library for quick starting points
- Multi-angle product views to visualise designs from different perspectives
Team Order Management System
Challenge: Facilitating complex team orders with multiple items, sizes, names, and numbers while keeping the process manageable for both customers and PRO-EM's production team.
Solution: We implemented a specialised team order management system that allows coaches or team managers to:
- Create and save team rosters with player details
- Apply bulk customisation while allowing individual variations
- Generate size distribution reports
- Track order status through production stages
- Reorder with minimum effort for recurring seasons
Production-Ready Output Generation
Challenge: Ensuring that customer designs submitted through the website would translate accurately to PRO-EM's printing and embroidery production processes.
Solution: We engineered the design system to generate production-specification files that integrate directly with PRO-EM's manufacturing workflow. This includes:
- Vector output for scalable designs
- Colour separation for printing processes
- Positioning coordinates for consistent application
- Automated quality checks for minimum size requirements and colour limitations
- Preview generation for customer approval
Technical Specifications
- Responsive design optimised for both desktop and mobile users
- Secure e-commerce platform with multiple payment options
- Integration with inventory management system for stock availability
- Order tracking functionality for customers
- Admin dashboard for managing custom design approvals
- Printable order specifications for production team
Interested in a Similar Project?
Whether you need an e-commerce platform, a corporate site, or a custom web application, we’d be delighted to discuss how we can help you achieve your digital objectives
Contact us today to discuss your project requirements and explore how we can create a digital solution that showcases your products or services as effectively as we did here.
