PW Motor

Our team was commissioned to develop a comprehensive brand identity system for PW Motor, a specialist in high-performance automotive parts with particular expertise in Mercedes-AMG vehicle enhancements. The branding project encompassed the creation of a distinctive visual identity including logo design, complete stationery suite, promotional materials, and digital assets to support their e-commerce platform—which we also designed and built.

Clients PW Motor

Date 2025

Category Full Branding

Website Link https:/pwmotor.co.uk

Project Duration 1 week

Client Background

PW Motor has established itself as a leading provider of premium performance parts and tuning solutions for automotive enthusiasts. They specialize in engineering and distributing high-quality performance-enhancing products including exhaust systems, suspension upgrades, engine tuning solutions, cold air intakes, heat exchangers, and sports downpipes.

Their product offerings focus particularly on Mercedes-AMG vehicles spanning multiple models including A-Class, C-Class, CLA, CLS, E-Class, and AMG GT series, providing precision-engineered components that unlock true performance potential. The company combines technical expertise with a passion for automotive excellence, catering to discriminating enthusiasts who demand the highest standards in both performance and quality.

Logo Concept and Symbolism

The PW Motor logo was strategically designed to resonate with automotive performance enthusiasts while conveying precision engineering and premium quality:

The Dynamic Mark: The logo features a stylized emblem that suggests both motion and mechanical precision. The mark incorporates subtle automotive cues with sharp, angular elements that evoke speed and performance, paired with structural elements suggesting engineering excellence.
Color Strategy: The color palette centers on deep, metallic grays and blacks punctuated with vibrant red accents—colors traditionally associated with performance automotive brands that connote power, sophistication, and technical excellence. This palette also provides strong visual impact against both light and dark backgrounds.
Typography System: The logotype employs a custom-modified sans-serif typeface with subtle technical characteristics. The letterforms feature precise angles and selective weight distribution that echo mechanical engineering drawings, reinforcing the brand’s focus on precision performance components.

The resulting logo presents a balanced harmony between aggressive performance aesthetics and sophisticated engineering culture—perfectly positioning PW Motor within the premium automotive aftermarket sector.

Services Provided

Logo Design Business Card Design Company Paper Leaflet Design Website Design

The PW Motor logo balances technical precision with performance aesthetics. The mark incorporates stylized elements suggesting both speed and engineering excellence, with angular components that evoke automotive precision. We delivered multiple variations including primary horizontal format, vertical arrangement, simplified mark-only version, and monochrome applications for different contexts. Each variant was supplied in vector format with comprehensive specifications for reproduction across various media, from small-scale application on products to large-format exhibition graphics.

The business card design employs a distinctive layered approach reflecting the engineered nature of automotive components. The front face features the PW Motor logo presented against a deep metallic background with subtle texture elements derived from performance parts. The reverse side presents contact information with technical precision, using the brand typography system and incorporating subtle automotive-inspired graphic elements. The cards were specified for printing on 400gsm stock with soft-touch lamination and spot UV detailing to highlight the logo elements, creating a premium tactile experience that reinforces brand quality.

The letterhead system balances corporate professionalism with automotive performance cues. The design features the PW Motor logo prominently positioned at the top, with a subtle technical pattern visible in the background. The contact information footer employs the technical typography system with precise alignment and spacing. Secondary sheets maintain consistent branding with a simplified header. The stationery package includes custom-designed folders with die-cut elements that reference automotive forms, creating a comprehensive system for business communications that reinforces the premium positioning at every touchpoint. All paper elements were specified for production on premium stocks with subtle texture finishes.

The promotional leaflet employs a sophisticated fold-out design that gradually reveals the PW Motor product range through a series of coordinated panels. The cover features minimal branding with selective metallic printing against a deep background. Interior panels employ a technical grid system presenting performance parts with precision photography and specifications presented in a standardized format that emphasizes performance gains. Infographics translate complex engineering benefits into easily understood visual formats. The production specification includes premium finishing techniques including selective spot varnish on photography and metallic ink accents to reinforce the premium positioning.

The e-commerce website design translates the brand identity into a sophisticated digital experience optimized for automotive enthusiasts. The interface employs a vehicle-specific architecture allowing users to filter products by precise Mercedes-AMG model specifications. Product presentation maintains the technical precision of printed materials with high-resolution photography, comprehensive specifications, and performance metrics visualized through custom interactive elements. The responsive design ensures consistent brand experience across devices, with the navigation system optimized for both desktop exploration and mobile purchasing. The design system includes custom icon sets for product categories and technical features, maintaining consistent visual language across the digital experience.

It's Simple...

Why This Approach Worked?

The performance automotive sector requires a delicate balance between technical authority and emotional appeal to enthusiasts. Our design approach for PW Motor achieved this balance through:

Technical Authenticity

Creating a visual language that demonstrates genuine understanding of performance engineering without resorting to clichéd automotive tropes.

Premium Positioning

Employing sophisticated design standards and production specifications that reflect the quality of the products themselves.

Systematic Application

Developing a comprehensive identity system that works seamlessly across both technical documentation and aspirational marketing materials.

Digital-Physical Integration

Ensuring consistent brand experience between the e-commerce platform and physical touchpoints including packaging and documentation.

Brand Guidelines

To ensure consistent application of the new identity, we developed comprehensive brand guidelines covering:

Logo usage specifications with clear space requirements and size limitations
Complete color specifications (Pantone, CMYK, RGB, RAL, and HEX values)
Typography system with primary and secondary fonts and usage hierarchy
Photography style direction for product, technical, and lifestyle imagery
Technical illustration parameters and styling guidance
Tone of voice recommendations for technical specifications and marketing copy
Application examples across physical and digital media

Interested in a Similar Project?

Whether you need an e-commerce platform, a corporate site, or a custom web application, we’d be delighted to discuss how we can help you achieve your digital objectives

Contact us today to discuss your project requirements and explore how we can create a digital solution that showcases your products or services as effectively as we did here.